Campaign initiative launched to bring awareness to TBI

An advertising campaign has recently been launched in North Dakota aimed at educating the public about traumatic brain injury (TBI). The North Dakota Brain Injury Network, who works with people whose lives have been impacted by traumatic brain injury, launched the campaign last Tuesday in an effort to let people who have sustained a TBI […]

An advertising campaign has recently been launched in North Dakota aimed at educating the public about traumatic brain injury(TBI).

The North Dakota Brain Injury Network, who works with people whose lives have been impacted by traumatic brain injury, launched the campaign last Tuesday in an effort to let people who have sustained a TBI know that they are not alone and there are programs and services that can help them.

“This is an opportunity to bring attention to brain injury …,” North Dakota Brain Injury Network program director Rebecca Quinn said in a state Capitol press studio Tuesday. “To help them understand there’s resources available.”

The campaign project was launched by the North Dakota Department of Human Services and North Dakota Brain Injury Network. Information will be spread to the public through radio, print, online and television ads through June. The campaign coincides with Brain Injury Awareness Month, which is in March.

The campaign is called “Know Your Noggin” and is being funded by federal dollars.

It’s a common misperception that traumatic brain injuries typically involve athletes, but everyone is susceptible, including the elderly.

The television ads will air across the state over the next few months.

“The group also spoke in favor of House Bill 1085, which would create a statewide brain injury advisory council,” the article reads. “The group would be able to discuss and work toward promoting programs and ways to improve quality of life for those living with such injuries.”

HB1085 recently passed the House by an 81-9 vote.